"Donny, you're out of your element!" Sometimes I can't help but feel like "Donny" Kerabatsos from the Big Lebowski.
May be because I am missing a second X chromosome, may be I am a fusty old fossil, but I could not fathom the allure of this latest internet phenomenon dubbed "Haul Video." That last part, I may have written too hastily because I can actually see how America's mass-consumer society could easily become enthralled by pretty porcelain girls showing off their latest shopping mall hauls.
I will define the fad simply: Young girls go shopping and then post their "hauls" on YouTube.
Admittedly, my immediate reaction was a guttural reflux that threatened to hurl up my lunch's club sandwich and wilted dill pickle. But before I impetuously careened off the rails into an ill informed rant, I steeled myself and watched a few more videos to get a better feel of where this trend might be heading; after all, these gals must be doing something right. Some video posters earn six digit salaries! Yep, six digits to shop.
After my first few viewings, I couldn't help but imagine the nightmare of these videos eternally looping as I helplessly bobbed in a lapping lake of fire, but after the thrid or forth video, something magical occured. The thoughts of eternal damnation faded, the sulphuric dream clouds cleared, and I actually began to get a kick out of these YouTube clips. I could not help but chuckle at the hostess’s bubbly exuberance and gleaned a certain glee from their boundless esprit.
It does takes a certain personality, a unique charisma, and an innate savvy to be good at this type of brazen hucksterism. It’s not my language, it’s not my generation's scene, but even I began to distinguish between the good, the bad, and the poseur.
I can’t see this being confiscated by main stream media. This is unique to this forum of home-made media and informal directness.
It’s not the end of mankind. Honest.
Friday, April 9, 2010
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